📘 International Business
Explore how the world connects, trades, and grows.
International Business is more than just strategy or logistics.
It’s a multidisciplinary field that draws from economics, law, culture, psychology, and more — to explain how global business really works.
🧱 International Business – Contents & Activities
🔵 PART 1: Global Business Environment
Chapter 1: Globalization
Practice: Globalization and Business Opportunities
Korean Entertainment Case Studies
- BTS’s Global Success and Big Hit’s Internationalization Strategy
- Global Expansion Strategies of HYBE, SM, JYP, and YG Entertainment
- Global success of Korean dramas via Netflix (e.g., Squid Game)
- CJ ENM’s Global Expansion Through KCON: A Case Study
- Global Expansion of Korean Fashion and Beauty Industries: The Cases of Stylenanda and Amorepacific
🟢 PART 2: National Business Environments
Chapter 2: Cross-Cultural Business
Practice: Hofstede’s Cultural Dimensions and Applications
Korean Entertainment Case Studies
- Bridging Cultures Through Fandom: The Cultural Diversity of BTS’s ARMY
- Global Voices in Harmony: BLACKPINK’s Multicultural Identity and Communication Strategy
- Singing into Korean: How K-pop Fuels a Global Language Learning Boom
- Cultural Variations in K-pop Concerts: Exploring Global Fan Practices
- Transcending Borders: The Influence of Hallyu Fandom Culture on Global Consumer Behavior
Chapter 3: Political Economy and Ethics
Practice 3 – Economic Freedom Index and Application
In-Depth Studies
- The Debate on Intellectual Property and Cultural Perceptions
- Extraterritorial Antitrust Law and Global Mergers: The Korean Air–Asiana Case in Focus
Korean Entertainment Case Studies
- The Political and Economic Impact of China’s ‘Hallyu Ban’ on the Korean Entertainment Industry
- Censorship and Restrictions on K-pop Content in Various Countries
- Labor Ethics in the Entertainment Industry: Controversies Surrounding K-pop Idols’ Training Conditions
- Ethical Challenges in the K-Pop Industry: Chart Manipulation and Power Abuse
- Global Copyright Laws and Their Impact on K-Pop Distribution
Chapter 4: Economic Development of Nations
Practice 4 – Economic Indicators and Application
Korean Entertainment Case Studies
- The Korean Wave and Economic Development in Emerging Markets: Impact of K-Pop on Southeast Asia and Latin America
- Enhancing National Brand Value: South Korea’s Soft Power Strategy through K-Pop
- The Economic Impact of Hallyu on South Korea’s Tourism Industry
- Comparative Analysis of K-Pop and J-Pop Industries: Contributions to Economic Growth in South Korea and Japan
- Digital Transformation of the K-Pop Industry Post COVID-19: The Economic Impact of Online Concerts and Global Distribution Platforms
🟠 PART 3: International Trade and Investment
Chapter 5: International Trade Theory
Korean Entertainment Case Studies
- The Surge of K-Pop Album Exports: A Testament to Global Fandom Expansion
- Global Expansion Strategies of SM, YG, and JYP Entertainment: An Application of International Trade Theories
- Global Distribution and Tariff Challenges in K-Pop Merchandise and Album Exports
- The Franchise Business Model of Hallyu Content: Strategies for Global Expansion Utilizing Korean Wave IP
- Strategic Global Partnerships in K-Pop: A Case Study of HYBE and Universal Music Group Through the Lens of International Trade Theory
Chapter 6: Political Economy of Trade
In-Depth Studies
- Whirlpool vs. Samsung & LG Trade Case
- Tuna-Dolphin Dispute
- Understanding US-China Rivalry through Power Transition Theory: Economic Conflict and Strategic Responses
Korean Entertainment Case Studies
- Overcoming Trade Barriers: The Role of YouTube and Streaming Platforms in K-Pop’s Global Expansion
- The Impact of Free Trade Agreements on South Korea’s Cultural Content Exports
- Navigating Global Distribution and Tariff Challenges in the K-Pop Industry
- Overcoming Trade Barriers: The Role of YouTube and Streaming Platforms in K-Pop’s Global Expansion
Chapter 7: Foreign Direct Investment
Korean Entertainment Case Studies
- Global Expansion and Localization Strategies of Major K-Pop Entertainment Companies
- CJ ENM’s Global Investments in Film and Content: Strategies in Hollywood and Southeast Asia
- Global Expansion of Hallyu Theme Parks and K-Pop Academies: A New Era of Cultural Investment
- Global Economic Impact of K-pop: BTS and BLACKPINK Concerts as Vehicles of Foreign Direct Investment
Chapter 8: Regional Economic Integration
Korean Entertainment Case Studies
- Cultural Diplomacy Meets Economic Strategy: The Role of ASEAN+3 Cooperation in Expanding the K-pop Market
- The Rise of K-pop in the European Union: Cultural Integration and Economic Implications
- From Trade Agreements to Pop Charts: How NAFTA and the USMCA Facilitated K-pop’s Expansion into the U.S. Market
- Cultural Collaboration and Competition in East Asia: The Dynamics of Hallyu Among South Korea, China, and Japan
- Free Trade and the Korean Wave: How Korea–Latin America FTAs Accelerated K-pop’s Expansion
🟣 PART 4: International Financial System
Chapter 9: International Financial Markets
Korean Entertainment Case Studies
- HYBE and the Globalization of K-pop Investment: U.S. Listing Possibility and Strategic Capital Expansion
- Expanding the K-Wave: Global M&A Strategies of CJ ENM and Netmarble
- Exchange Rates and Entertainment: How K-pop Album Sales Connect with the Global Currency Market
- Global Funding for Korean Content: How K-Dramas and K-Pop Projects Attract International Capital
- Digital currencies and NFT sales of K-pop goods and music
Chapter 10: International Monetary System
Chapter 10-1: Factors That Determine Exchange Rates
Chapter 10-2: Exchange Rate System
Appendix: Plaza accord, Yen carry trade, Short-selling, Business cycle, and the ultimate US export
Korean Entertainment Case Studies
- The Impact of Exchange Rate Fluctuations on K-Pop Exports
- Managing Currency Risk: FX Hedging Strategies of K-Pop Entertainment Companies
- The Impact of a Strong U.S. Dollar on K-Pop International Tour Costs
- Merging Blockchain with K-Pop: NFTs and the Future of Fan Engagement
- Streaming Revenues and Currency Conversion Challenges in the Global K-Pop Industry
🔴 PART 5: International Business Management
Chapter 11: International Strategy and Organization
Korean Entertainment Case Studies
- BTS and HYBE’s Global Strategy: An Analysis of Corporate Strategy Based on Global Fandom
- BLACKPINK’s Global Marketing Strategy: A Blueprint for International Success
- JYP Entertainment’s Localization Strategy: Case Studies of NiziU and the Chinese Market
- K-Pop Collaborations with Global Brands: Strategic Alliances for International Expansion
- The Global Expansion of Mnet Asian Music Awards (MAMA): Strategies and International Hosting.
Chapter 12: Analyzing International Opportunities
Korean Entertainment Case Studies
- BTS and HYBE’s Global Strategy: An Analysis of Corporate Strategy Based on Global Fandom
- Analyzing Netflix’s Investment and Success in Korean Content
- K-Pop Entertainment Companies’ Strategies for Overseas Market Research: Fandom Analysis and Data-Driven Approaches
- Comparative Analysis of YG, JYP, and SM Entertainment’s Strategies in the Japanese and Chinese Markets
- Data-Driven Strategies for Global Expansion of Hallyu Content through YouTube and Social Media Analysis
Chapter 13: Selecting and Managing Entry Modes
Practice: Entry Mode and Bibigo
Korean Entertainment Case Studies
- HYBE’s Direct Entry into the U.S. Market: Collaboration with Geffen Records and the Launch of a Global Audition Project
- JYP’s Japanese Girl Group Project: NiziU and the Success of a Localization Strategy in Japan
- SuperM as a Strategic Entry Mode into the U.S. Market
- Expanding Horizons: CJ ENM’s Strategic Partnerships in Southeast Asia and Latin America
- Localized Marketing Strategies of K-Pop Companies: Case Studies in Thailand, Indonesia, and Brazil
Chapter 14: Developing and Marketing Products
Practice: Marketing Strategies and Bibigo
Korean Entertainment Case Studies
- K-pop Merchandise Marketing Targeting Fandoms: Strategies for Global Sales
- The BTS-McDonald’s Collaboration: A Landmark in Global Marketing Partnerships
- The Synergistic Effect of Global Luxury Brands and K-pop Stars: The Case of BLACKPINK and LVMH
- Global Streaming Strategies of K-Dramas and K-Pop OSTs: Expanding Reach through Netflix and Spotify
- The Globalization of Digital Performances and Fan Services Post-COVID-19
Chapter 15: Managing International Operations
Korean Entertainment Case Studies
- Concert Planning and Execution: Analyzing BTS and BLACKPINK World Tours
- CJ ENM’s Global KCON Strategy: Leading K-Pop Expansion Through Hallyu Conventions
- Global Training Systems of YG, JYP, and SM Entertainment: Incorporating International Trainees
- Strategies for Managing International Fandoms through Platforms: Weverse, Universe, Lysn, and Beyond
Chapter 16: Hiring and Managing Employees
Korean Entertainment Case Studies
- Global Talent Recruitment Strategies of K-Pop Agencies: Cases of HYBE and JYP Entertainment
- How Korea’s Rigorous K-pop Trainee System Builds Global Stars
- Managing Multicultural Workforce in K-pop Entertainment Companies: Cases of Global Staff and Overseas Branch Management
- Efforts to Improve Artist Welfare and Working Conditions: Global Corporate Ethics in the Entertainment Industry
- Organizational Culture of Entertainment Agencies: A Comparative Analysis between Korean and Global Structures
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