Despite its success, the spread of K-pop in Europe faces challenges, including cultural differences and market saturation. Addressing these issues requires strategic efforts from stakeholders to ensure sustainable growth and continued cultural resonance.
The ascent of K-pop within the European Union exemplifies the profound impact of cultural globalization. As K-pop continues to flourish, it not only contributes to the diversification of the European cultural scene but also opens new avenues for economic collaboration and mutual cultural appreciation between South Korea and the EU.
Hargitai, D. M., Sasné Grósz, A., & Sas, Z. (2023). Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space. Management & Marketing. Challenges for the Knowledge Society, 18(1), 71-88. https://sciendo.com/pdf/10.2478/mmcks-2023-0029
Korea Foundation for International Cultural Exchange. (2022). 2022 Analysis of Global Hallyu Status. https://overseas.mofa.go.kr/jo-ar/brd/m_11079/down.do?brd_id=12143&data_tp=A&file_seq=2&seq=761128
Lin, Y. (2023). On the Link Between the Success of K-pop Groups in the European and American Markets and the Consumer Preferences of the Fan Base. Journal of Education, Humanities and Social Sciences, 23, 330-340. https://www.researchgate.net/publication/376967305_On_the_Link_Between_the_Success_of_K-pop_Groups_in_the_European_and_American_Markets_and_the_Consumer_Preferences_of_the_Fan_Base
Marinescu, V., & Balica, E. (2013). Korean Cultural Products in Eastern Europe: A Case Study of the K-Pop Impact in Romania. Region: Regional Studies of Russia, Eastern Europe, and Central Asia, 2(2), 113-135. https://www.academia.edu/83990961/Korean_Cultural_Products_in_Eastern_Europe_A_Case_Study_of_the_K_Pop_Impact_in_Romania
The Korea Times. (2023). Power of Hallyu and K-content in EU. https://koreatimes.co.kr/www/opinion/2024/12/197_375514.html
Um, H., Lee, S., & Cho, W. (2014). K-pop on the Global Platform: European Audience Reception and Contexts. Korean Music Education Research, 43, 1-24. https://livrepository.liverpool.ac.uk/3034928/1/Um%20et%20al.%202014_K-pop%20on%20the%20Global%20Platform%28ENG%29.pdf
Euronews. (2021). K-pop fans are everywhere, but what got Europeans tuning in? https://www.euronews.com/culture/2021/11/18/k-pop-fans-are-everywhere-but-what-got-europeans-tuning-in
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