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Introduction: The Emergence of KCON In the realm of global entertainment, few phenomena have matched the rapid ascent of Korean pop culture, commonly known as Hallyu or the Korean Wave. A pivotal player in this movement is CJ ENM, a South Korean entertainment conglomerate, which launched KCON in 2012. Initially conceived as a one-day event … Read more

Introduction: The Rise of Korean Dramas on Global Platforms The global entertainment landscape has experienced a significant shift with the increasing popularity of Korean dramas (K-dramas) on international streaming platforms. Netflix, in particular, has played a pivotal role in bringing K-dramas to a worldwide audience, with Squid Game emerging as a landmark series that exemplifies … Read more

Introduction: K-pop Agencies as Global Strategic Actors South Korea’s major entertainment companies—HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment—have each pioneered unique strategies to expand K-pop’s global presence. These companies have embraced internationalization through localization, multinational group formation, global auditions, and digital platform innovation. Their collective efforts have positioned K-pop not only as a musical … Read more

Introduction: BTS as a Global Business Model BTS, the South Korean boy band formed by Big Hit Entertainment (now HYBE Corporation), has achieved unprecedented global success, serving as a benchmark for effective international business strategies in the digital era. Their rise is a case study in leveraging digital platforms, building authentic fan relationships, and executing … Read more

1. Overview of Samyang Foods and the Role of Globalization in Its Expansion Samyang Foods, founded on September 15, 1961, by Jeon Jung Yoon, holds the distinction of being the first company to introduce instant noodles to South Korea. In 1963, the company launched Samyang Ramen, a product that revolutionized the Korean food industry and … Read more

Introduction: K-Pop’s Digital-Driven Globalization The global proliferation of K-Pop has been significantly facilitated by digital platforms, particularly YouTube and various music streaming services. These platforms have enabled K-Pop artists to circumvent traditional trade barriers, reaching international audiences with unprecedented ease. YouTube as a Catalyst for Global Reach YouTube has played a pivotal role in introducing … Read more

Introduction: The Global Rise of K-Pop Merchandise As K-Pop has become a global cultural phenomenon, demand for related merchandise and physical albums has surged across continents. From official lightsticks and photo cards to deluxe box sets, these products are now shipped worldwide. However, behind the scenes, their cross-border distribution is shaped by a complex web … Read more

Introduction: The Intersection of Trade and Culture South Korea’s cultural exports—including K-pop, films, and television dramas—have gained tremendous popularity around the world. The rise of these cultural products on the global stage has been supported in part by Free Trade Agreements (FTAs), such as the Korea–United States Free Trade Agreement (KORUS FTA) and the Korea–European … Read more

Introduction: The Onset of the ‘Hallyu Ban’ In 2016, diplomatic tensions between South Korea and China escalated due to the deployment of the Terminal High Altitude Area Defense (THAAD) system in South Korea. In retaliation, China implemented the ‘Hallyu Ban,’ restricting the import and promotion of Korean cultural products, including K-Pop, within its borders. This … Read more

Introduction The Tuna-Dolphin dispute is one of the most significant trade and environmental cases in the history of the World Trade Organization (WTO). It revolves around the conflict between environmental conservation efforts and international trade regulations. The case was primarily contested between the United States and Mexico, with implications for global fisheries, environmental standards, and … Read more