International Business

1. Introduction CJ CheilJedang’s Bibigo brand has become a flagship example of Korean food globalization, driven by a nuanced international marketing strategy. This report analyzes Bibigo’s global marketing using the 4P framework—Product, Price, Place, and Promotion—anchored in the central question of adaptation versus standardization as discussed in Chapter 14 of Developing and Marketing Products. Supporting … Read more

Overview CJ CheilJedang’s global expansion of Bibigo Mandu illustrates how multinational firms tailor entry modes to the specific characteristics of each target market. Drawing from Chapter 13’s entry mode theories and detailed findings from Practice 2-1, 3, and 4, this analysis highlights the causal links between local market conditions and Bibigo’s chosen strategies—moving beyond surface-level … Read more

Introduction Understanding Power Transition Theory is crucial due to its effectiveness in explaining contemporary geopolitical conflicts, notably the US-China rivalry and the ongoing trade war. This theory provides a structured perspective on the dynamics of shifting national powers, emphasizing the role of industrialization, economic growth, and strategic alliances. Given its explanatory power concerning current tensions … Read more

Korean Entertainment Agency Structure The organizational culture of entertainment agencies significantly influences artist development and the content delivered to audiences. Korean entertainment agencies, particularly those in the K-pop industry, have cultivated unique organizational structures that differ markedly from their global counterparts. This article explores the organizational frameworks of Korean entertainment agencies, contrasts them with global … Read more

Introduction The South Korean entertainment industry has witnessed remarkable global success, particularly through K-pop groups like BTS. This international acclaim has sparked discussions on the welfare and working conditions of artists, highlighting the need for ethical labor practices within the industry. Key topics include debates over military service exemptions for artists and the implementation of … Read more

Introduction The global proliferation of K-pop has necessitated South Korean entertainment companies to adeptly manage a multicultural workforce. This encompasses both the integration of international talents within South Korea and the administration of overseas branches. Effective multicultural workforce management is pivotal for sustaining K-pop’s international appeal and operational efficiency.​ Integration of International Talent K-pop agencies … Read more

A Systematic Pathway to Stardom The global success of K-pop is not merely a cultural phenomenon but a product of a meticulously structured system known as the K-pop trainee system. This system functions as a developmental pipeline where entertainment agencies scout and recruit young talents, who then undergo years of rigorous training before debuting. These … Read more

Introduction The K-pop industry has experienced tremendous global growth over the past decades, prompting leading entertainment agencies to implement diverse strategies to attract international talent. Among these, HYBE and JYP Entertainment have focused particularly on overseas audition programs to form multinational idol groups. HYBE’s Global Audition Programs HYBE has actively launched global girl group audition … Read more

Case Study: Leaping Cultures Intel, based in Santa Clara, California, pioneered the microprocessor in 1971 and now generates $59 billion annually, with 78% from outside the U.S. As the world’s top computer chip maker, it also excels in networking, communications, and next-generation computing for self-driving vehicles. With 106,000 global employees, Intel faces challenges in managing … Read more

In the digital era, K-pop agencies have developed specialized platforms to enhance communication and engagement with their global fanbases. Platforms such as Weverse, Universe, and Lysn exemplify how technology can bridge the gap between artists and fans worldwide.​ Weverse: Building a Global Fan Community Weverse, operated by HYBE Corporation, serves as a comprehensive fan community … Read more