📘 International Business
Explore how the world connects, trades, and grows.
International Business is more than just strategy or logistics.
It’s a multidisciplinary field that draws from economics, law, culture, psychology, and more — to explain how global business really works.
🧱 International Business – Contents & Activities
🔵 PART 1: Global Business Environment
Chapter 1: Globalization
Practice: Globalization and Business Opportunities
Korean Entertainment Case Studies
- BTS’s Global Success and Big Hit’s Internationalization Strategy
- Global Expansion Strategies of HYBE, SM, JYP, and YG Entertainment
- Global success of Korean dramas via Netflix (e.g., Squid Game)
- CJ ENM’s Global Expansion Through KCON: A Case Study
- Global Expansion of Korean Fashion and Beauty Industries: The Cases of Stylenanda and Amorepacific
🟢 PART 2: National Business Environments
Chapter 2: Cross-Cultural Business
Practice: Hofstede’s Cultural Dimensions and Applications
Korean Entertainment Case Studies
- Bridging Cultures Through Fandom: The Cultural Diversity of BTS’s ARMY
- Global Voices in Harmony: BLACKPINK’s Multicultural Identity and Communication Strategy
- Singing into Korean: How K-pop Fuels a Global Language Learning Boom
- Cultural Variations in K-pop Concerts: Exploring Global Fan Practices
- Transcending Borders: The Influence of Hallyu Fandom Culture on Global Consumer Behavior
Chapter 3: Political Economy and Ethics
Practice 3 – Economic Freedom Index and Application
- Bibigo
In-Depth Studies
- Intellectual Property & Antitrust Law
Korean Entertainment Case Studies
- China’s ban on Korean entertainment (Hallyu) and its political-economic impact
- Censorship of K-pop content in countries like China, Indonesia, and the Middle East
- Labor ethics issues in the entertainment industry (harsh training conditions)
- Ethical controversies in K-pop (chart manipulation, power abuse)
- Impact of global copyright regulations on K-pop music and video distribution
Chapter 4: Economic Development of Nations
Practice 4 – Economic Indicators and Application
- Bibigo
Korean Entertainment Case Studies
- Hallyu’s positive impact on economic development in emerging markets
- Korea’s national brand power growth via cultural soft power
- Growth of the tourism industry through K-pop related travel
- Comparison of Korea and Japan’s entertainment industries in contributing to economic growth
- Digital transformation of the K-pop industry post-COVID-19
🟠 PART 3: International Trade and Investment
Chapter 5: International Trade Theory
Korean Entertainment Case Studies
- The Surge of K-Pop Album Exports: A Testament to Global Fandom Expansion
- Global Expansion Strategies of SM, YG, and JYP Entertainment: An Application of International Trade Theories
- Global Distribution and Tariff Challenges in K-Pop Merchandise and Album Exports
- The Franchise Business Model of Hallyu Content: Strategies for Global Expansion Utilizing Korean Wave IP
- Strategic Global Partnerships in K-Pop: A Case Study of HYBE and Universal Music Group Through the Lens of International Trade Theory
Chapter 6: Political Economy of Trade
In-Depth Studies
Korean Entertainment Case Studies
- Overcoming Trade Barriers: The Role of YouTube and Streaming Platforms in K-Pop’s Global Expansion
- The Impact of Free Trade Agreements on South Korea’s Cultural Content Exports
- Navigating Global Distribution and Tariff Challenges in the K-Pop Industry
- Overcoming Trade Barriers: The Role of YouTube and Streaming Platforms in K-Pop’s Global Expansion
Chapter 7: Foreign Direct Investment
Korean Entertainment Case Studies
- Overseas subsidiaries of HYBE, SM, JYP, and YG
- CJ ENM’s investment in Hollywood and Southeast Asia
- Netmarble’s investment in HYBE
- Global expansion of K-pop academies and theme parks
- Economic impact of overseas concerts and tours by BTS and BLACKPINK
Chapter 8: Regional Economic Integration
Korean Entertainment Case Studies
- ASEAN+3 cooperation and the expansion of the K-pop market
- K-pop fandom growth in the EU and its connection to regional integration
- NAFTA/USMCA and K-pop’s expansion in the U.S.
- Cultural collaboration and competition among Korea, China, and Japan
- Korea–Latin America FTAs and their influence on K-pop expansion
🟣 PART 4: International Financial System
Chapter 9: International Financial Markets
Korean Entertainment Case Studies
- Global investment attraction by the K-pop industry
- M&A cases involving Korean entertainment firms
- Impact of exchange rates on K-pop album sales
- Global crowdfunding for content creation
- Digital currencies and NFT sales of K-pop goods and music
Chapter 10: International Monetary System
Chapter 10-1: Factors That Determine Exchange Rates
Chapter 10-2: Exchange Rate System
Appendix: Plaza accord, Yen carry trade, Short-selling, Business cycle, and the ultimate US export
Korean Entertainment Case Studies
- The Impact of Exchange Rate Fluctuations on K-Pop Exports
- Managing Currency Risk: FX Hedging Strategies of K-Pop Entertainment Companies
- The Impact of a Strong U.S. Dollar on K-Pop International Tour Costs
- Merging Blockchain with K-Pop: NFTs and the Future of Fan Engagement
- Streaming Revenues and Currency Conversion Challenges in the Global K-Pop Industry
🔴 PART 5: International Business Management
Chapter 11: International Strategy and Organization
Korean Entertainment Case Studies
- BTS and HYBE’s international business strategy
- BLACKPINK’s global branding by YG
- JYP’s localization strategies (e.g., NiziU in Japan)
- Brand collaborations (e.g., BTS–McDonald’s, BLACKPINK–Pepsi)
- CJ ENM’s global expansion of MAMA
Chapter 12: Analyzing International Opportunities
Korean Entertainment Case Studies
- BTS’s strategic success in the U.S. market
- Netflix’s investment and success with Korean content
- International market research by Korean entertainment firms
- Comparison of Japan and China strategies by SM, YG, JYP
- Use of YouTube and social media data for global expansion
Chapter 13: Selecting and Managing Entry Modes
Practice: Entry Mode and Bibigo
Korean Entertainment Case Studies
- HYBE’s direct market entry into the U.S.
- JYP’s Japan girl group project (NiziU)
- SM’s SuperM project
- CJ ENM’s expansion in Southeast Asia and Latin America
- Localized marketing by K-pop companies in Thailand, Indonesia, Brazil
Chapter 14: Developing and Marketing Products
Practice: Marketing Strategies and Bibigo
Korean Entertainment Case Studies
- Fan-oriented goods marketing (Weverse, SM Store, etc.)
- BTS–McDonald’s global campaign
- BLACKPINK–LVMH brand collaboration
- Global streaming strategy for K-dramas and OSTs
- Digitalized concerts and fan meetings
Chapter 15: Managing International Operations
Korean Entertainment Case Studies
- Planning and managing global tours
- CJ ENM’s KCON global event management
- Global training systems including foreign trainees
- Supply chain management for albums and merchandise
- Managing global fan engagement platforms (e.g., Weverse, Universe)
Chapter 16: Hiring and Managing Employees
Korean Entertainment Case Studies
- Global talent acquisition via overseas auditions
- K-pop trainee system and global competitiveness
- Multicultural HR management in K-pop firms
- Efforts to improve artist welfare and labor conditions
- Korean vs global organizational culture in entertainment companies
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