Introduction: K-Pop’s Digital-Driven Globalization
The global proliferation of K-Pop has been significantly facilitated by digital platforms, particularly YouTube and various music streaming services. These platforms have enabled K-Pop artists to circumvent traditional trade barriers, reaching international audiences with unprecedented ease.
YouTube as a Catalyst for Global Reach
YouTube has played a pivotal role in introducing K-Pop to global audiences. The platform’s accessibility allowed international fans to discover and engage with K-Pop content without geographical limitations. This democratization of access contributed to the genre’s worldwide popularity.
Streaming Platforms and Market Penetration
Music streaming services like Spotify and Apple Music have further dismantled traditional trade barriers by providing K-Pop artists with direct channels to distribute their music globally. These platforms have facilitated the integration of K-Pop into global music charts, reflecting its widespread acceptance and popularity.
Social Media Engagement and Fan Interaction
Beyond distribution, social media platforms have enabled K-Pop artists to engage directly with international fans, fostering a sense of community and loyalty. This direct engagement has been instrumental in sustaining and expanding K-Pop’s global fanbase.
Conclusion: Digital Platforms as Enablers of Globalization
The strategic use of digital platforms has been crucial in K-Pop’s ability to overcome traditional trade barriers and achieve global success. By leveraging YouTube, streaming services, and social media, K-Pop has established a robust international presence, exemplifying the power of digital media in the modern music industry.
📚 References
Ahn, P. (2017). YouTube is Taking K-Pop Global. Flow Journal. Retrieved from https://www.flowjournal.org/2017/11/youtube-is-taking-k-pop-global/
Anand, S., & Baek, D. S. (2023). Understanding Hallyu: The Impact of Korean Pop Culture. The Marketing Journal. Retrieved from https://www.marketingjournal.org/understanding-hallyu-the-impact-of-korean-pop-culture-by-sanya-anand-and-david-seyheon-baek/
Kwon, G. (2023). I Was a K-Pop Fan in the ’90s. Here’s How Online Fandom Has Changed. Teen Vogue. Retrieved from https://www.teenvogue.com/story/i-was-a-k-pop-fan-in-the-90s-how-online-fandom-has-changed
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